Greenlit and Forgotten: Why Enterprises Keep Funding Initiatives That Can't Prove Their Worth
Across America's largest organizations, transformation initiatives are routinely approved, funded, and launched without a single measurable success criterion in place. The result is not just financial waste — it is a systemic failure of executive accountability that compounds over time. This article examines the organizational dynamics that normalize unmeasured spending and offers a disciplined framework for restoring measurement integrity before capital leaves the table.